It’s Over! Reflecting on my Research Project #BCM212

The results are in! This research project has been lengthy but worthwhile. In case you haven’t read my previous related posts (here and here), I am talking about my research project on how online reviews affect buying decisions for UOW students. I chose this topic for my BCM212 project because it is something I have …

RESEARCH UPDATE

  Since the last time I touched base, my project has been moving along at a steady pace. If you have no idea what I am talking about, you can read my previous post here. However, since then my focus question has shifted ever so slightly. Previously I said that my focus would be ‘how …

Research Proposal: How is Consumer Behaviour Affected by the Internet?

Consumer buying behaviour is ever-changing. Before digital times, people would rely on advertising, word of mouth and the opinions of shop assistants to decide what to buy. This has dramatically changed since the rise of the internet and online reviewing. Consumers will often go into a store already informed about their options, knowing exactly what …

QUESTION STRIKE

  “But, why? When? How far? How long?” were questions that would come out of my mouth countless times per day when I was young. My brother and I would utter this so often that my Dad would often go on what we called ‘question strike’ - no more questions allowed until he declared he …